Overview
Data-driven Marketing improves marketing power to stand out from the crowd with extraordinary insights into your target audience - who they are, where they live, what they want and when they need it.
Data Quality
Equifax can help you improve the quality of your data with real-time address validation, campaign data health checks and comprehensive data audits. We access data from the most trusted reliable sources, undergo rigorous tests and continually refresh the information for accuracy. We do this to ensure a level of data quality and accuracy that our customers can be confident in.
Unique data attributes
We can help you to know your customers, their preferences and behaviours better. With a range of consumer and commercial attributes and unique financial models, you can build a deeper understanding of your customer to design the right product and marketing strategies.