Campaign Management

Optimise your direct marketing

Campaign Management incorporates a number of Veda's services bundled together to optimise the design, delivery and evaluation of your marketing campaigns.

A Veda Campaign management solution includes

• Campaign design advice
• Targeting and list selection
• Suppression of 'do not contact' records and complainants
• Address cleansing and preparation of mail or phone data formats
• Delivery of file to mail house or call centre
• Analysis of campaign results, using Veda's Response Analysis methodology

• Recommendations for future campaign improvements.

 

Incremental improvement in campaign performance

The benefits of campaign management are maximised through a long term relationship which allows you to iteratively test and improve campaign design.

This results in improved returns on marketing expenditure, higher response rates and a more efficient use of your marketing budget.