Consumer

Find anyone, anywhere

Veda holds Australia's largest Consumer database, with full representation of the adult Australian population.

Data is continually verified and updated, and is Privacy Act compliant for your peace of mind.

A wide range of segmentation variables - including Veda's proprietary household segmentation tool, Landscape - are available to create targeted lists that are relevant to your brand.

 

Find out who your customers really are

You have a customer database - but do you really know who these customers are? Maybe you have done market research - but is it representative of your whole customer base?

If you need greater insight into who your customers are, Veda can help.

Segmentation variables can be licensed for use within your database - or you can work with our team of talented analysts to produce bespoke customer insights.

 

The power of prediction

Knowing who your customers are is important. Being able to predict their next move is invaluable.

Veda has developed a range of models to predict consumer demand for various sectors, including telecommunications, mortgages, personal credit, car insurance and moving house.

Veda's consumer Risk Models enhance targeting by excluding prospective customers with a high risk of delinquency, default or other adverse behaviours.

 Veda can also develop bespoke demand models to fit your particular product or category to optimise targeting.