Geospatial Analysis

Putting Geospatial data in its place

Geospatial information is an integral part of many business applications, and our team can help you get the most out of it.

The Veda Analytics team has extensive experience in relating geographical points and physical areas to all types of information. 

 

Catchment analysis: better location decisions

The most common use of Geospatial solutions is to identify the physical catchment areas for branch outlets or sales territories.  Drawing upon our consumer and commercial prospects data we are able to provide you with an understanding of your market size or penetration. 

Through gravitational modelling we are also able to develop what-if models that can empower you to test different scenarios (i.e. opening a new store, or launching a new product), to predict the return on investment or market share growth you would gain - prior to doing the real thing.  All of the analysis we undetake can be accessed via our on-line reporting services.

 

Birds of a feather flock together

There is a strong linkage between the behavioural characteristics and physical location - birds of a feather do indeed flock together.  Veda's segmentation solutions leverage this knowledge, with our geodemographic solution LandScape providing a particularly rich profiling tool. 

Geospatial similarity is also applied in Predictive Modelling to improve forecasts of behavioural patterns.  For example: people who live on new estates have different demands to people in well established or high rise neighbourhoods.