Knowledge is power
Veda's descriptive and behavioural variables help you slice and dice customer or prospect data to gain new and valuable insights.
You can use this wealth of consumer information to refine targeting, improve network management identify new market opportunities, fit offers to prospects and manage credit risk exposure.
Create a competitive advantage by developing your own customer segmentation models or apply Veda's Landscape household segmentation for an instant picture of who your customers are.
Segmentation variables available include:
- Age Band
- Gender
- Household Composition
- Home ownership
- Household Income
- Disposable Income
- Length of Residence
- Director at Home
- Property Value Index
- Capital Growth Indicator
- Dwelling type
- Density
- Ethnicity
- Employment
- Wealth
- Spotlight Entertainment Preferences
- Landscape consumer segmentation
How to buy
Veda's Consumer Segmentation data can be licensed on a per-variable basis to fit your needs. You can also purchase descriptive data for one off targeting on a per-record basis.
Contact us today to find out more.
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On this site you will find a description of some of our products and services. Please note that many of our products and services are highly specialised and are designed to meet very particular needs of specific customers and industry sectors. They may not be suitable for all industry sectors in all circumstances. Please consider this when looking at the particular product description and contact Veda to discuss your particular needs.