While your business may have extensive customer data, it can benefit from another layer of insights to drill deeper into your customer profiles.
Enter our insights library: a comprehensive catalogue of business and consumer demographic, behavioural and attitudinal information. It simply plugs into your database to create clear and complete customer profiles, helping you to ‘fill in the gaps’ across your customer database.
Our insights library can help answer questions such as: Are your customers high or low risk? What marketing messages will they respond to? Get the bigger picture, to maximise your customer insights.
Benefits to you
- Discover their business age, lifecycle, revenue, company size and structure
- Understand their spending and credit behaviour to reveal risk
- Use ANZSIC industry-classification information to explore industry trends in growth, performance, market composition and risk
- Build a better understanding of customer characteristics
- Use detailed insights to develop more effective marketing campaigns
- Gain a deeper understanding of your customers to help choose marketing messages and channels
How it works
The insights library delves deeper into your data, by layering your data with Veda’s extensive bureau data. By marrying your database with our vast profiling pool, real insights can quickly emerge to better support your day-to-day operations and strategic marketing initiatives.