About us

Data doesn't stand still - and nor do we. We are passionate about accumulating data, transforming it and then connecting it, to provide our customers with the complete picture.  This is what we do.

Veda is a data analytics business. As the leading provider of credit information and analysis in Australia and New Zealand, we act as the conduit between the data that we accumulate, and the insights that this data provides for our customers. The result of this process is empowerment. Our goal is to empower every one of our customers to make proactive, responsible and informed decisions, based on the insights we can provide.

Our core product offering includes the provision of credit reports in relation to individuals and businesses. From our stable core credit bureau business, Veda has expanded to deliver a suite of credit and other analytical products targeted to specific industry segment needs. Veda's data includes credit information on around 20 million individuals and 5.7 million commercial entities in Australia and New Zealand.

Veda has an international footprint in Singapore, Malaysia, Cambodia and Saudi Arabia.

To download the Veda 'About Us' brochure Click Here

Over 40 years of history

  • 1967

    Credit Reference Association began as a mutual organisation.

  • 1998

    Credit Reference Association is demutualised and became a wholly owned subsidiary of the Data Advantage Group (Credit Advantage).

  • 2001

    Data Advantage merges with Baycorp Holdings to form Baycorp Advantage with dual listings on the ASX and NZX.

  • 2006

    Shareholders of Baycorp Advantage vote for a new company name in November.  Baycorp Advantage becomes Veda Advantage. Baycorp Collection Services is sold in May for A$97 Million.

  • 2007

    Veda becomes a fully privatised company owned by Pacific Equity Partners and Merrill Lynch Private Equity Partners.

  • 2007

    Veda Advantage acquires Atlantis Group's marketing division in July as part of Veda Advantage's strategy to expand and diversify its range of marketing services.

    In September, Veda Advantage acquires Australian Business Research (ABR) and National Tenancy Database (NTD) from Collection House Limited (CLH).

  • 2009

    Veda Advantage acquires Secure Sentinel to enhance its credit file and alert services.

  • 2009

    Veda established Australia’s first online automotive bureau in 2009 and re-branded to CarHistory in 2010.  CarHistory.com.au provides the most comprehensive report on the history of a used vehicle in the country to help make it easier and safer for you to buy a used car.

  • 2011

    Veda acquires Mirus Online, further strengthening its' footprint in People Location services targeted focused on the Collections market. Mirus is now known as Veda eTrace service.

  • 2011

    Veda acquires Verify, a provider of in depth candidate and employee background verification services.

  • 2013

    Strengthening its position in the commercial credit and supplier risk market, Veda acquires Corporate Scorecard, an independent provider of quality financial and supplier risk assessments.

  • 2013

    December 2013 Veda lists on the Australian Stock Exchange.

  • 2014

    Veda acquires a controlling interest in data and analytics agency Datalicious as part of its growth strategy for its Marketing Services division, Inivio.

  • 2014

    Veda acquires ITM in May 2014, adding to its suite of superannuation focussed solutions.

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    August 2014, Veda acquires KMS Data in New Zealand. KMS Data has been renamed Inivio New Zealand.

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    September 2014, Veda acquires Kingsway Financial Assessments.

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    December 2014, Veda acquires The Prospect Shop as part of its growth strategy for its Marketing Services division, Inivio.

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    July 2015, Veda acquires ZipID, a business providing face to face and mobile enabled identity verification services.



Management team

CEO and Managing Director


Nerida was appointed CEO and Managing Director of the Company in February 2011. With a focus on innovation and technology, she has over 29 years' experience in sales, marketing and business management.

Chief Financial Officer


James joined Veda in May 2013 as CFO, and has more than 25 years’ experience leading teams across the treasury, finance and accounting, pricing, and legal functions.

Chief Data Officer

MASc (Mathematics) BCS IB

Lionel joined Veda in March 2015 and has over 20 years' experience in financial services in Australia and internationally.

Chief Information Officer


Tony joined Veda in August 2008, and has over 30 years’ technology experience primarily in the financial services industry in Australia, the UK and the USA with the last 16 years being in senior IT management positions.